VIANAS

VIANAS HAS CHANGED

Its leadership has changed.
Its ambition has changed.
Its attitude has changed.
It’s no longer just a product distributor.
It’s now a brand that protects people, businesses, and the future.

THE MOMENT
OF CHANGE

The world is full of uncertainty.
It always has been.
But nowadays, the threats are more complex, closer to us, more unpredictable.
Fire. Gas. Chemicals. Floods. Theft. Accidents. Natural climate events. Damage to industrial equipment.
For 40 years, Vianas specialised in tackling danger head-on.
But it realised that protection alone is not enough.
You need to anticipate.
So, it decided to change.
To keep up with new industries.
To bolster its role as a strategic partner.
To inspire confidence - from outside and within.

BEFORE AND AFTER

From reacting to anticipating.
From product to purpose.

BEFORE

- Focussed on equipment
- Technical communication
- Firefighter universe
- Informative tone

AFTER

• Focussed on integrated solutions and services
• Personal and aspirational communication
• Expanding the industrial and economic universe
• Proactive and inspiring tone

NEW IDENTITY: A PLURAL VIANAS

It is derived from overlapping various letter Vs. As a whole, these Vs represent the various strengths underpinning Vianas: firefighters, industry, engineering, technology, and consultancy. They also represent the various employees, clients, and businesses. Together, they form a cohesive brand that is ready for the future. The new symbol also reflects structure, union, and movement.

The Positive Blue conveys serenity and confidence - the colour of control.

It combines precision and modernity.

Take control = Assuma o controlo

It’s more than just a slogan; it's a new stance.
An invitation and a responsibility.

It echoes Vianas’ new culture:
— giving the client power;
— strengthening the brand’s leadership;
— inspiring all the staff.

New symbol

New colour

New typography

New tagline

THE CHANGE